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1The contract for using Belo AI, including account terms, acceptable use, rights in content, service limitations, and the legal terms that govern the platform.
Status: DRAFT — counsel review required (not operative until counsel-approved publish)
Why: platform use contract.
When users see it: accept at /accept-terms (signup/login) and the public page.
URL: 1
Translations: pt-BR · EN · es-ES · fr-FR (same path; app locale)
Source: 2026-07-21 counsel-parity reconciliation with lawyer commercial briefing · amends 2026-07-20 / 2026-07-11 drafts / Diego Vidal ToS 2026-02-10 base
Counsel gate: qualified lawyer approval remains the final legal gate before operative publication.
These Terms of Service (“Terms”) form a legally binding agreement between you and Belo AI regarding your access to and use of Belo AI’s websites, applications, APIs, tools, features, and related services (collectively, the “Services”).
BY CLICKING “I AGREE” (OR ANY SIMILAR BUTTON OR CHECKBOX), CREATING AN ACCOUNT, ACCESSING OR USING THE WEBSITE, APPLICATIONS, APIS, OR ANY RELATED SERVICES PROVIDED BY BELO AI (COLLECTIVELY, THE “SERVICES”), YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTAND, AND AGREE TO BE BOUND BY THESE TERMS OF SERVICE, WHETHER OR NOT YOU HAVE CREATED AN ACCOUNT.
IF YOU DO NOT AGREE TO THESE TERMS OF SERVICE, YOU MUST NOT ACCESS OR USE THE SERVICES.
These Terms of Service become effective on the earlier of: (a) the date you first click “I Agree” (or a similar button or checkbox), or (b) the date you first access or use the Services.
If you accept these Terms of Service on behalf of a company, organization, or other legal entity, you represent and warrant that: (i) you have full legal authority to bind that entity to these Terms of Service; (ii) you have read and understand these Terms of Service; and (iii) you accept these Terms of Service on behalf of that entity. In that case, “you” and “your” refer to that entity.
Any personal data you submit to Belo AI, or that Belo AI collects in connection with the Services, is governed by Belo AI’s Privacy & Data Notice. By using the Services, you acknowledge that you have reviewed the Privacy & Data Notice. If you and Belo AI enter into a Data Processing Agreement (a “DPA”), then, to the extent Belo AI processes Customer Personal Data (or equivalent term) on your behalf, the DPA will apply and is incorporated by reference into these Terms. The Privacy & Data Notice, the Subprocessor List, Schedule A (Acceptable Use), and any applicable DPA or Order Form form part of, and are incorporated into, this Agreement.
PLEASE NOTE: THESE TERMS INCLUDE BINDING ARBITRATION AND CLASS/COLLECTIVE ACTION WAIVER PROVISIONS FOR CERTAIN B2B DISPUTES, SUBJECT TO NON-WAIVABLE RIGHTS UNDER APPLICABLE CONSUMER LAW. NOTHING HERE WAIVES MANDATORY CONSUMER RIGHTS UNDER THE BRAZILIAN CONSUMER DEFENSE CODE (CDC) OR OTHER MANDATORY LAW.
1.1 Object. Belo AI provides an AI-assisted data analysis platform whose object is to help you produce defensible, traceable, and reproducible analytical work products — for example charts, tables, reports, dashboards, and articles — with visible method, sources, and (where available) code or workflow artifacts. The Service is designed so that analytical conclusions can be checked, reproduced, and defended — not merely generated as free-form chat.
1.2 What the Service is not. The Services are not a generic chatbot product, not a general “knowledge platform,” and not professional legal, tax, accounting, medical, investment, or other regulated advice. Model outputs are probabilistic tools for analysis; you remain responsible for human review and validation before reliance or publication.
1.3 Capabilities (as available on your plan). Depending on plan, configuration, and feature availability, the Services may allow you to:
1.4 Models. Belo AI does not train its own foundation models on Customer Content. The platform is a deployer / harness over third-party model APIs (and related infrastructure). See §8 and the Subprocessor List.
1.5 How you may buy. The commercial surface has three forms (see §12):
Internal technical plan codes (for example free / regular / premium / business entitlements) implement these commercial forms and may appear in billing or product configuration; the pricing page or Order Form controls the name and features of what you purchase.
1.6 Evolution. The Services evolve. We may add, modify, limit, or discontinue features, model providers, and technical limits (file size, storage, retention, compute, export formats) subject to applicable law and any written commitment in an Order Form. No SLA, uptime percentage, service credit, or certification is promised in these public Terms.
1.7 Validation. Outputs may contain errors, omissions, or outdated information. You are solely responsible for reviewing and validating outputs before relying on them for legal, financial, commercial, operational, medical, or other high-impact decisions.
2.1 Contracting party. The Services are provided by Belo Inteligência Artificial Ltda, CNPJ 55.692.612/0001-84, with registered office at Rua da Consolação, 2302, Consolação, São Paulo/SP – CEP 01302-001, Brazil (“Belo AI,” “we,” “us,” or “our”).
There is no United States (Delaware or other) contracting entity for the Services. References in older drafts or third-party materials to “Belo AI, Inc.” or a Delaware corporation are obsolete and have no effect. Affiliate entities of the Belo group (if any) are not contracting parties under these Terms unless an Order Form expressly names them.
2.2 Scope. These Terms apply to website visitors, Individual, Business, and Corporate/BYOC accounts, API users, and any person or entity using the Services, including free, paid consumer, and business users. Active commercial focus is Brazil. Availability of translated UI or marketing materials in other languages does not mean Belo AI actively sells or offers checkout in those jurisdictions.
2.3 Related documents. These Terms incorporate by reference, where applicable:
Cloud marketplace terms (for example Google Cloud Marketplace), if and when a listing becomes active, apply only to purchases made through that marketplace and only to the extent required by the marketplace operator; marketplace is not a current sales channel under these Terms.
2.4 Order of precedence. If conflict exists, the following order controls (highest first):
The same precedence stack is used in the DPA and Corporate/BYOC Addendum.
3.1 You must be legally capable of entering contracts in your jurisdiction.
3.2 You may not use the Services if prohibited under applicable law, including sanctions/export restrictions.
3.3 You represent that all information provided is accurate, complete, and current.
3.4 The Services are not directed to children under 18. You must be at least 18 (or the age of majority in your jurisdiction, if higher).
4.1 Access to certain features requires an account.
4.2 You are responsible for safeguarding credentials, API keys, tokens, and all account activity.
4.3 You must promptly notify Belo AI at belo@belo.ai regarding unauthorized access or compromise.
4.4 We may require MFA, key rotation, and additional controls as reasonably necessary.
4.5 Tenancy. The Services organize multi-user access under Organization → Workspace → Channel. Account owners and administrators are responsible for inviting users, assigning roles, managing seats and permissions, and configuring publication policy for their tenancy — including whether members may publish to a restricted audience or to the open web, and whether open-web / public publication is limited or disabled to prevent accidental exposure.
5.1 We may modify, suspend, or discontinue Services (including model/provider/integration changes) at any time, subject to applicable law and any written SLA or uptime commitment in an Order Form (none is promised in these public Terms).
5.2 We do not guarantee uninterrupted or error-free operation.
5.3 Availability may be affected by maintenance, third-party outages, dependency failures, and force majeure events.
5.4 These Terms do not grant any service-level agreement (SLA), uptime percentage, credits, or certification (including SOC 2 or ISO). Any such commitment exists only if expressly stated in a signed Order Form or Enterprise Agreement.
6.1 Outputs are probabilistic and may be inaccurate, incomplete, biased, or unsuitable.
6.2 Output similarity with content generated for other users may occur.
6.3 You are solely responsible for validating outputs before use, reliance, or publication.
6.4 Services do not constitute legal, tax, accounting, medical, investment, or regulated professional advice.
6.5 You must apply human oversight proportional to use-case risk.
6.6 You must not use output as the sole basis for regulated/high-impact decisions without qualified human review.
6.7 Where features make it non-obvious that content is AI-generated, Belo AI may label or disclose AI involvement as required by applicable law or product policy. Product labeling is evolving; do not treat in-product labels as legal opinions.
7.1 Definitions. “Input” = submitted content; “Output” = generated content; “Customer Content” = both. “Public Content” means Customer Content you choose to make publicly available via the Services (for example, public articles, posts, or channels).
7.2 Ownership. You retain Input ownership; as between you and Belo AI, and to the extent permitted by law, you own Output generated for you (subject to third-party rights in underlying data, models, and open-source components).
7.3 License to Belo AI (private / non-public use). You grant Belo AI a worldwide, non-exclusive, royalty-free license to host, process, transmit, display, and otherwise use Customer Content solely to provide, secure, maintain, and improve the Services, prevent abuse/fraud, comply with law, and enforce these Terms — including de-identified / aggregated product telemetry as described in §8 and the Privacy & Data Notice.
7.4 Additional license for Public Content. If you make content public, you further grant Belo AI a worldwide, royalty-free, sublicensable right to host, display, distribute, and excerpt that Public Content (with attribution to you or your handle where reasonably practicable) for the purpose of operating the public surfaces of the Services until you unpublish or delete it, or until these Terms require removal. This license does not transfer ownership of your Public Content to Belo AI.
7.5 Featuring and promotion. Belo AI may surface Public Content in feeds, rankings, or editorial-style placements that are part of operating the product. Such surface treatment does not, by itself, make Public Content Belo AI’s own speech, advice, or endorsement. Belo AI will not present your Public Content as Belo AI’s official position. If Belo AI wishes to use Public Content in off-platform marketing as Belo AI’s own campaign material, it will seek a separate written permission unless the content is already licensed for that use.
7.6 Responsibility. You represent you have all rights, permissions, and legal bases necessary for submitted content and processing, including rights in any third-party data you upload or connect.
7.7 No endorsement of Public Content. Publishing is the author’s choice (subject to Org / Workspace publication policy). Public Content reflects the author’s views and is not Belo AI’s speech, advice, or endorsement. Belo AI does not pre-review all Public Content. The author is solely responsible for defamation, IP infringement, third-party privacy, and other legal claims arising from Public Content.
8.1 No training on customer content by Belo. Belo AI does not train or fine-tune foundation models on Customer Content. Belo AI is a deployer of third-party models (and related infrastructure), not a foundation-model trainer with respect to your content.
8.2 Model providers. Model providers are engaged under enterprise / API terms that, for the configurations Belo AI uses, restrict use of customer inputs for training. Provider terms may change; the Subprocessor List identifies current providers. If a provider’s training posture changes materially, Belo AI will update disclosures and, for paid customers where required by the DPA, provide subprocessor notice.
8.3 De-identified telemetry carve-out. Unless prohibited by a written enterprise agreement, Belo AI may use de-identified, aggregated, or transformed telemetry and service signals (for example, feature usage counts, performance metrics, error rates, and non-identifying product analytics) to operate, secure, and improve the Services. This carve-out does not authorize use of your prompts, files, or workspace content to train models.
8.4 Nothing here limits statutory rights under applicable privacy laws.
Acceptable use is governed by Schedule A — Acceptable Use Policy, which is incorporated into these Terms. Schedule A may be updated as described in §25 without requiring re-acceptance of the full Terms unless the change is materially adverse to you (in which case Belo AI will provide notice and, where required, re-acceptance).
Without limiting Schedule A, you must not use the Services to violate law or third-party rights, distribute malware/fraud/phishing tools, bypass safeguards, reverse-engineer confidential internals, build competing foundation models through prohibited extraction/distillation, or perform unlawful high-impact automated decisions without required safeguards.
You represent and warrant that:
(i) you are at least 18 years old, or the age of legal majority in your jurisdiction of residence, and otherwise legally capable of entering into binding contracts;
(ii) you have full right, power, and authority to enter into and perform this Agreement; and
(iii) you will comply with this Agreement, the Privacy & Data Notice, applicable law, and good-faith standards in your use of the Services.
If you accept this Agreement on behalf of a company, organization, or other legal entity, you represent and warrant that you are duly authorized to bind such entity, and references to “you” include that entity.
You further represent and warrant that you have read, understood, and agreed to these Terms of Service and the Privacy & Data Notice as a condition to accessing and using the Services.
Without limiting any other restriction in this Agreement, you agree that you will not, and will not permit or enable any third party to:
You also represent and warrant that you will promptly disclose to Belo AI in writing any legally relevant conflict, restriction, or circumstance that could materially affect lawful use of the Services under this Agreement.
We may investigate and enforce, including removing content, suspending/terminating access, and cooperating with lawful requests.
10.1 API usage requires valid credentials and compliance with documentation and limits.
10.2 You must implement standard security controls (secure storage, least privilege, logging, key rotation).
10.3 No unauthorized resale, sublicense, or passthrough API services.
10.4 Belo AI may impose/adjust technical limits and fair-use controls.
10.5 You remain responsible for your application and legal compliance.
The Services may contain links, references, or embedded access points to third-party websites, datasets, tools, APIs, content, advertisements, and services (“Third-Party Services”). Such links or references are provided for convenience only and do not imply endorsement, sponsorship, affiliation, partnership, or recommendation by Belo AI.
Belo AI does not own or control Third-Party Services and is not responsible for their availability, accuracy, legality, security, performance, content, advertising, products, services, or data-processing practices. Your access to and use of Third-Party Services is at your own risk and is governed solely by the applicable third-party terms and privacy policies.
You acknowledge and agree that Belo AI is not responsible or liable for any loss, damage, claim, or liability arising out of or related to:
Belo AI has no obligation to monitor, review, validate, or remove Third-Party Services, but may block, limit, or remove access to any Third-Party Services at any time, at its discretion, including for legal, security, operational, or compliance reasons.
Where available, you may connect your Belo AI account to third-party accounts, data sources, or service providers (each, a “Connected Account”) by:
(a) authenticating through Belo AI’s supported integration flow (e.g., OAuth or token-based authorization); or
(b) otherwise granting Belo AI permission to access designated third-party resources.
You represent and warrant that:
By enabling a Connected Account, you instruct Belo AI to access, retrieve, process, store, and display permitted third-party data and content solely to provide and improve the Services as described in these Terms, the Privacy & Data Notice, and any applicable DPA.
Depending on configuration and permissions, data obtained from Connected Accounts may be imported into your workspace and treated as Customer Content under these Terms. You remain solely responsible for ensuring the legality, accuracy, and rights clearance of such data.
If a third-party integration becomes unavailable, changes its API, revokes permissions, or terminates Belo AI’s access, corresponding features/content may become unavailable without liability to Belo AI.
You may disconnect Connected Accounts at any time using available account settings (where supported). Disconnection may not retroactively delete previously imported data; deletion/retention will follow Belo AI’s retention rules, your instructions (where applicable), and legal obligations.
Your relationship with third-party providers is governed solely by your agreements with them. Belo AI does not control and is not responsible for third-party privacy/security practices.
Where personal data is processed through Third-Party Services or Connected Accounts, processing is subject to applicable Data Protection Laws (including LGPD, GDPR, UK GDPR, and CCPA/CPRA, where applicable), and to Belo AI’s role as controller/business or processor/service provider/contractor, as applicable under contract and law.
Certain Belo AI functionalities may use data made available through the FRED® API. In such cases, the following notice applies:
“This product uses the FRED® API but is not endorsed or certified by the Federal Reserve Bank of St. Louis.”
Public availability of a dataset or web page does not mean you (or Belo AI on your behalf) have a commercial license to resell, redistribute, or create unrestricted derived products from that data. You remain responsible for compliance with third-party licenses, terms of use, copyright, database rights, and attribution requirements for data you import, query, connect, or publish. Belo AI may remove, block, or restrict sources, connectors, or outputs for rights-clearance, security, or compliance reasons and is not obliged to host or process data that creates material third-party rights risk.
Belo AI’s commercial ladder has three forms (aligned to the service object in §1):
Within Individual and Business, the product may expose more than one paid package (for example different usage-unit grants or feature sets). Internal entitlement codes such as regular or premium implement those packages. Plan names, feature matrices, and prices on the pricing page or Order Form control over marketing summaries. Free and promotional access may be modified or discontinued with notice where required.
Business and Corporate plans may be billed on a per-seat (or min-seat) basis and/or other commercial metrics stated on the Order Form or pricing page. Seats are for named authorized users unless the Order Form permits otherwise. Seat sharing that circumvents limits is prohibited. Adding seats mid-term may be prorated as described at checkout or in the Order Form.
Certain paid plans include a grant of usage units (or equivalent credits) consumed by AI generation, compute, storage, automations, and related metered activity. Unit weights, automation multipliers, and overage / extra-credit pricing are described in-product and/or on the pricing page and may change prospectively under §12.8. When grants are exhausted, Belo AI may throttle, require purchase of additional units/credits, or require upgrade, as configured for your plan.
Usage metering is a commercial measurement tool; it is not a representation of underlying cloud cost or a warranty of unlimited capacity.
Fees may be collected through payment processors such as Stripe and/or AbacatePay (or successors). Your relationship with the processor is also governed by the processor’s terms. You authorize Belo AI and its processors to charge the payment method you provide for recurring fees, taxes, and lawful overages.
12.4.1 Currency and regional pricing. Prices are displayed and charged in the currency shown at checkout for the customer’s region (for example, BRL in Brazil, EUR in the European Union, USD in the United States, GBP in the United Kingdom). Prices may vary by region and currency. Applicable taxes are included in or itemized at checkout as required by local law (for EU/UK consumers, displayed prices include VAT where required). Usage units and credits are priced in the corresponding subscription currency. Refunds are made in the original currency and via the original payment method of the purchase. Within the European Union, Belo AI does not discriminate in payment conditions on grounds of the customer’s nationality or place of residence, under Regulation (EU) 2018/302.
12.5.1 Paid subscriptions bill in advance for the subscription period shown at checkout (typically monthly or as stated) and auto-renew unless canceled before the renewal date.
12.5.2 Auto-renewal and pre-contract disclosure (e-commerce). By starting a paid subscription you acknowledge that it will renew automatically at the then-current price (subject to §12.8) until canceled. Before you complete a paid purchase, Belo AI will present (or link to) the information required for online consumer contracting under Decreto 7.962/2013 and the CDC, including as applicable: supplier identification (corporate name, CNPJ 55.692.612/0001-84, physical and electronic address), essential characteristics of the Service, full price and any additional charges, payment method, subscription period and auto-renewal, and how to cancel or withdraw. You will receive electronic confirmation of acceptance.
12.5.3 Cancellation channels. You may stop auto-renewal by any of the following that apply to your account: (1) the payment-processor customer portal (such as the Stripe Customer Portal), if enabled for your billing path; (2) in-product billing settings, when that control is available for your plan; and (3) always, by written request to belo@belo.ai — a permanently available channel regardless of payment processor (including AbacatePay) — with electronic confirmation within 5 business days and processing of the renewal cancellation. Email is an always-available channel; the processor portal and in-product settings are additional channels when enabled for your flow — self-service portal access is not promised for every processor. For Brazilian consumers, facilitated cancellation and right of withdrawal under the CDC and Decreto 7.962/2013 continue to apply (§12.6).
12.5.4 Cancellation stops future renewals; unless mandatory law requires otherwise, you retain access through the end of the prepaid period. Early termination of a prepaid period does not create a refund obligation except as required by law or stated at purchase.
12.6.1 Outside mandatory consumer rights, fees are generally non-refundable except where expressly stated at purchase. This sentence does not limit non-waivable CDC rights.
12.6.2 Brazilian consumers (CDC Art. 49 + Decreto 7.962/2013 Art. 5). If you are a consumer under Brazilian law who contracts the Services remotely (including online), you may withdraw from the contract within seven (7) days of acceptance/purchase. If you exercise that right within the statutory window, amounts paid for the withdrawn purchase will be returned in full, immediately, monetarily updated, as required by CDC Art. 49 sole paragraph. Belo AI will not deduct “consumed” usage units or extra credits from that statutory withdrawal refund.
You may exercise withdrawal: (a) through the same electronic means used to contract, where that tool is available; (b) via the payment-processor portal where it supports cancellation/refund requests; and/or (c) by email to belo@belo.ai with subject “CDC Art. 49 — withdrawal”. Belo AI will confirm receipt immediately (or as soon as practicable the same business day) and will instruct the payment processor / card administrator as required so the charge is not posted or is reversed. A durable copy of these Terms is available on the legal pages for your retention and reproduction (Decreto Art. 4).
12.6.3 Other jurisdictions may grant cooling-off or cancellation rights; those rights apply only as mandatory law requires.
12.6.4 Consumers in jurisdictions with a longer withdrawal period (e.g. EU / UK). If you are a consumer in a jurisdiction that grants a longer cooling-off / withdrawal period than the CDC — for example, the fourteen (14) day period applicable to consumers in the European Union and the United Kingdom — that longer period is honored to the extent required by applicable mandatory law. Exercise of that right does not prevent immediate performance of the Services upon your express consent, where applicable law so permits and you have requested immediate commencement.
You are responsible for applicable indirect taxes (excluding Belo AI net income taxes), unless the Order Form states that Belo AI will collect and remit specific taxes.
Belo AI may update subscription fees, usage-based rates, overage charges, feature-tier pricing, or billing structures prospectively. Price changes do not affect fees already paid for the then-current prepaid billing period.
For recurring subscriptions, Belo AI will provide prior notice of material pricing changes (email, in-product, account dashboard, or other reasonable electronic means) at least thirty (30) days before such changes take effect, unless a different notice period is required by applicable law. Unless otherwise stated, revised prices apply starting on your next renewal date following the effective date of the change.
If you do not agree to the revised pricing, your sole remedy is to cancel before the new pricing becomes effective. Continued use after the effective date constitutes acceptance to the extent permitted by law.
Nothing in this Section limits Belo AI’s right to: (i) pass through taxes, duties, FX, or payment-processing charges; (ii) charge for usage exceeding plan limits; (iii) introduce, discontinue, or repackage plans, features, promotions, credits, or discounts; or (iv) apply immediate changes required by law, regulation, or urgent security/compliance needs, with notice as soon as reasonably practicable.
Promotional pricing, credits, or discounts are temporary, personal to the eligible account, non-transferable, may be conditioned on eligibility, and may be modified, suspended, or discontinued at renewal unless expressly guaranteed in an Order Form.
Overdue amounts may lead to suspension and lawful collection measures.
Enterprise pricing, min seats, implementation fees, BYOC fees, and custom commercial terms are governed by the signed Order Form and any Corporate/BYOC Addendum, which control over this §12 where they conflict.
13.1 Trials. Belo AI may offer free trials for a stated period (configuration-dependent; default trial length may be set in billing configuration). Unless you cancel before the trial ends, the subscription may convert to a paid plan and auto-renew under §12.
13.2 Betas and pre-release. Beta, preview, experimental, Creator Beta, Business Beta, and similar features are provided “as is,” may change or discontinue at any time, may not be covered by any support commitment, and should not be used for production-critical or high-risk workflows. Free beta access may become paid after at least 30 days’ notice where access or pricing will change.
13.3 Referral and grant programs. Referral rewards, ambassador invites, and similar grants (for example, time-limited access to regular/premium tiers) are promotional, non-transferable, subject to fraud and abuse controls (including caps on annual rewards and outstanding grant days), and may be modified or ended with notice. Grants do not create vested rights beyond the stated expiry. Program rules shown in-product or in invite materials apply.
As between you and Belo AI, Belo AI and its licensors exclusively own and retain all right, title, and interest (including all intellectual property and proprietary rights) in and to the Services, including software, source code, object code, APIs, SDKs, models, model architecture, prompts/system instructions, workflows, methods, user interfaces, audiovisual elements, templates, documentation, know-how, trade secrets, trademarks, service marks, logos, domain names, and all related improvements, updates, modifications, and derivative works (collectively, “Belo AI IP”).
No ownership rights are transferred to you under these Terms.
Subject to your ongoing compliance with these Terms and payment obligations (if applicable), Belo AI grants you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Services solely for your internal lawful purposes and strictly in accordance with these Terms, documentation, and applicable plan limits.
All rights not expressly granted are reserved by Belo AI.
Except to the extent such restriction is prohibited by mandatory law, you shall not, and shall not permit any third party to:
Customer Content ownership and licensing are governed by Section 7. Nothing in this Section 14 transfers ownership of Belo AI IP to you.
For clarity: the Services, underlying models, and all platform components remain Belo AI IP even where Outputs are generated for you.
To the maximum extent permitted by law, Belo AI may create and use aggregated, statistical, and de-identified data derived from use of the Services for legitimate business purposes, including security, analytics, model safety, product improvement, and operational benchmarking, provided such data does not identify you or any individual as required by applicable law.
The Services may include or interoperate with third-party software, open-source components, data providers, or external APIs, each subject to their own terms and licenses. Nothing in these Terms limits obligations imposed by applicable third-party licenses. Required third-party attributions (including data-source notices) may be provided in-product, in documentation, or in legal notices.
Except with Belo AI’s prior written consent, you may not use Belo AI’s name, marks, logos, or references in publicity, press releases, marketing materials, customer lists, or comparative statements implying endorsement, partnership, certification, or affiliation.
14.8.1 General IP notices. If you believe content on the Services infringes your intellectual property rights, you may submit a notice to belo@belo.ai with sufficient detail to permit investigation (identity, rights asserted, allegedly infringing material, location/URL, and good-faith statement). Belo AI may remove or restrict access to allegedly infringing material and may suspend repeat infringers, as appropriate and where legally permitted.
14.8.2 US DMCA. This provision applies to content served to the United States. For claims under the U.S. Digital Millennium Copyright Act, notices should follow 17 U.S.C. §512(c)(3). Belo AI will maintain a designated agent as required by U.S. law with the U.S. Copyright Office; until registration is complete, send notices to belo@belo.ai with subject line “DMCA Notice.” Counter-notices may be submitted as permitted by §512(g). Belo AI maintains a repeat-infringer policy and may terminate accounts of users who repeatedly infringe.
14.8.3 Brazil — Marco Civil notice-and-action. Under Lei 12.965/2014 (Marco Civil da Internet):
Belo AI reserves all rights to investigate violations of this Section and to pursue any remedies available at law or equity, including injunctive relief.
No rights or licenses are granted by implication, estoppel, or otherwise, beyond those expressly set forth in these Terms.
This Section 14 survives termination or expiration of these Terms.
15.1 Publishing is optional. The author chooses what to publish, subject to Org / Workspace administrator publication policy. Administrators may limit audiences (restricted vs open web) and may disable open-web / public publication for their Organization to prevent accidental exposure.
15.2 Public Content is the author’s opinion and responsibility, not Belo AI’s endorsement or pre-reviewed speech (§7.7).
15.3 Belo AI may moderate, restrict, unpublish, or remove Public Content that violates these Terms, Schedule A, law, or third-party rights, or that creates material security, legal, or operational risk.
15.4 Reports of illegal or infringing Public Content may be sent to belo@belo.ai (and Art. 21 notices as in §14.8.3). Belo AI will review reports in good faith under §14.8 and applicable law. No guarantee of continuous monitoring is made.
15.5 Users must not use Public Content features for defamation, doxxing, unlawful disclosure of personal data, non-consensual intimate imagery, IP theft, or harassment.
If you provide ideas, feedback, or suggestions regarding the Services (“Feedback”), you grant Belo AI a perpetual, irrevocable, worldwide, sublicensable, transferable, royalty-free license to use, reproduce, modify, distribute, commercialize, and otherwise exploit such Feedback without restriction or compensation, and without creating any fiduciary, confidentiality, or attribution obligation (unless expressly agreed in writing).
Each party shall protect non-public confidential information with reasonable care and use it only for purposes related to Services and these Terms, subject to standard exclusions (public, independent development, lawful third-party receipt, legal compulsion).
18.1 Primary regime. Belo AI is a Brazilian company. The primary privacy and data-protection regime for the Services is the LGPD (Law No. 13,709/2018). Details of processing, rights, and transfers are in the Privacy & Data Notice and, for enterprise processor relationships, the DPA.
18.2 Roles. Depending on context, parties may act as independent controllers (controladores) or as controller–operator / controller–processor. Account and platform operation data is typically processed by Belo AI as controller; Customer Content processed on documented enterprise instructions under a DPA is processed as operator/processor.
18.3 Other regimes (conditional). If you use the Services from a jurisdiction whose privacy law applies to Belo AI’s processing (for example GDPR, UK GDPR, or certain U.S. state laws), Belo AI will handle applicable rights requests and contractual roles as required by that law. Translated UI or marketing does not by itself mean Belo AI actively sells in that market. Optional EU/UK transfer modules in the DPA apply only when selected in an Order Form or transfer addendum.
18.4 Security. Belo AI maintains commercially reasonable technical and organizational security measures proportionate to processing risk. No certification (SOC 2, ISO, etc.) is claimed in these Terms.
18.5 International transfers. Personal data may be processed in Brazil, the United States, and other locations where Belo AI and Subprocessors operate (see Subprocessor List), subject to a lawful transfer mechanism under applicable law (including LGPD Chapter V / ANPD mechanisms when required).
18.6 Sensitive/Regulated Data. Unless expressly agreed in writing, do not submit sensitive/special-category or heavily regulated data in ways that impose unagreed obligations on Belo AI.
You represent your use complies with applicable sanctions, export/re-export controls, anti-bribery and anti-corruption laws, and AML/CTF requirements.
Belo AI may suspend/restrict access immediately for legal/security/payment risks or material breaches. Where feasible, notice and cure opportunity will be provided.
Unless otherwise agreed in a signed written agreement (including an Order Form or Enterprise Master Agreement), either party may terminate this Agreement for convenience at any time as described below.
You may terminate your use of the Services at any time by discontinuing use and, where available, deleting your account through in-product settings, or by sending written notice to belo@belo.ai. Account closure requests may require reasonable verification steps for security purposes.
Upon account cancellation or termination, your right to access and use the Services will cease, subject to any limited post-termination access expressly required by applicable law. You may lose access to your account, workspace, profile, and content associated with the Services.
Belo AI may refuse service, suspend, restrict, or terminate access (in whole or in part), with or without prior notice where legally permitted, if Belo AI reasonably determines that:
(i) you breached this Agreement, applicable law, or third-party rights;
(ii) your use presents security, fraud, abuse, sanctions, export-control, AML/CTF, or legal risk;
(iii) payment obligations are overdue;
(iv) continuation of service may harm the Services, other users, or Belo AI’s legitimate business interests; or
(v) suspension/termination is required for compliance, legal process, or risk mitigation.
Where practicable and legally permitted, Belo AI will provide notice and, where appropriate, an opportunity to cure before termination becomes permanent.
If your account is suspended or terminated for cause, you may not circumvent enforcement by creating new accounts directly or indirectly (including using false identities or unauthorized third-party identities).
Belo AI may modify, replace, limit, or discontinue any part of the Services (temporarily or permanently), including features, integrations, APIs, storage, usage limits, model access, and plan entitlements, at its discretion and subject to applicable law. To the maximum extent permitted by law, Belo AI will not be liable for such product or service changes.
Following cancellation or termination, Belo AI may delete or anonymize account data, Customer Content, and AI-generated content in the ordinary course of operations and according to its retention schedule, backup cycles, contractual obligations, and legal requirements. Once permanently deleted, data may not be recoverable.
Notwithstanding the foregoing, Belo AI may retain data where required or permitted by law, including for:
Belo AI may remove, restrict, or delete Customer Content and/or AI-generated content, with or without prior notice where legally permitted, if Belo AI reasonably believes such content:
(i) violates this Agreement, applicable law, or third-party rights (including intellectual property, privacy, personality, confidentiality, or data protection rights);
(ii) creates material security, legal, or regulatory risk; or
(iii) is subject to a valid legal request, court order, or regulatory requirement.
Where deletion or restriction requests involve personal data, Belo AI will process them in accordance with applicable Data Protection Laws and its role (controller/business or processor/service provider/contractor), including response and retention limitations under law.
For purposes of this Section, “Data Protection Laws” include, as applicable:
Any provisions that by their nature should survive termination will survive, including without limitation provisions relating to intellectual property, payment obligations accrued prior to termination, disclaimers, limitations of liability, indemnification, dispute resolution, audit/compliance rights, and data protection commitments that continue by law or contract.
22.1 B2B. For Business and Corporate users (and other non-consumer uses to the extent permitted by law), the Services are provided “AS IS” and “AS AVAILABLE,” without warranties of any kind, express, implied, statutory, or otherwise, including merchantability, fitness for a particular purpose, non-infringement, accuracy, or reliability, to the maximum extent permitted by law.
22.2 Consumers (B2C). If you are a consumer under the CDC, nothing in these Terms excludes or attenuates Belo AI’s mandatory liability for service defects or other non-waivable consumer guarantees. CDC Arts. 14, 20, 25, and 51 (and related provisions) remain fully applicable.
23.1 B2B. To the maximum extent permitted by law, for non-consumer use Belo AI shall not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or loss of profits, revenue, data, goodwill, or business interruption. Belo AI’s total aggregate liability shall not exceed the greater of (a) amounts paid by you in the 12 months preceding the event or (b) BRL 500 (five hundred Brazilian reais, or local currency equivalent) for free-tier users.
23.2 Consumers (B2C). Liability caps and exclusions in §23.1 do not apply to the extent they would be void under CDC Art. 51 or other mandatory consumer law. Non-excludable liability remains.
24.1 B2B. Business and Corporate users shall defend, indemnify, and hold harmless Belo AI from third-party claims and losses arising from Customer Content, unlawful use, or breach of these Terms, to the extent permitted by law.
24.2 Consumers. Consumers are not required by these Terms to indemnify Belo AI beyond what mandatory law allows; nothing here creates an abusive adhesion burden under CDC Art. 51.
These dispute resolution provisions include binding arbitration and class/collective action waiver mechanisms for certain disputes, primarily in B2B contexts, and apply only to the extent permitted by applicable law. Non-waivable consumer rights remain unaffected.
For legal certainty and enforceability, disputes shall be resolved under different tracks depending on user profile and mandatory law:
Nothing in this Section limits non-waivable rights granted by mandatory applicable law.
Except where otherwise required by mandatory law or expressly agreed in a signed enterprise contract, this Agreement and any non-contractual obligations arising out of or in connection with it shall be governed by the laws of the Federative Republic of Brazil, excluding conflict-of-law rules.
If you are a consumer, governing law provisions apply only to the extent permitted by mandatory consumer law in your place of habitual residence. Any non-waivable consumer rights remain fully preserved.
For B2B disputes only, before initiating arbitration or court proceedings (except for urgent relief), the Parties shall attempt in good faith to resolve the dispute as follows:
This pre-dispute process is voluntary and non-preclusive for consumers and does not delay access to PROCON, consumer courts, or other mandatory consumer remedies. Either Party may seek urgent interim relief at any time where delay may cause irreparable harm.
25.5.1 Cláusula compromissória (Lei 9.307/1996). For B2B disputes only, any claim, controversy, or dispute arising out of or relating to this Agreement (including its existence, validity, interpretation, performance, breach, termination, and non-contractual obligations relating to rights that are available patrimonial rights under Lei 9.307/1996 Art. 1º) shall be finally resolved by confidential arbitration. This §25.5 is a cláusula compromissória under Lei 9.307/1996 Arts. 3º–4º.
25.5.2 Institution and rules. Arbitration shall be administered by CAM-CCBC (Centro de Arbitragem e Mediação da Câmara de Comércio Brasil-Canadá) or its successor, under its rules in force at the time of filing (Lei 9.307/1996 Art. 5º — reference to institutional rules), except as modified below:
25.5.3 Written form (Art. 4º §1). The arbitration agreement is stipulated in writing as part of this Agreement and/or a signed Order Form or enterprise addendum that refers to it. Electronic acceptance records, clickwrap logs, and signed Order Forms constitute written form for Art. 4º §1.
25.5.4 Adhesion contracts (Art. 4º §2). Where this Agreement is a contrato de adesão under Brazilian law, this cláusula compromissória is effective against the adhering party only if that party (a) takes the initiative to institute arbitration, or (b) expressly agrees to its institution in writing — including by a special, highlighted acceptance of this §25.5 (e.g., bold/highlighted arbitration acceptance step or separate checkbox/signature/visto specifically for the arbitration clause) and/or by a signed Order Form that incorporates this §25.5. Belo AI will design Business / enterprise acceptance flows to capture such express agreement where the contract is adhesion-style. Failure of product UX to capture Art. 4º §2 formality does not convert B2C consumers into arbitrating parties and does not waive mandatory consumer forums (§25.7).
25.5.5 Autonomy and competence-competence. The cláusula compromissória is autonomous from the remainder of the Agreement (Lei 9.307/1996 Art. 8º). The arbitral tribunal may decide on its own jurisdiction, including the existence, validity, and effectiveness of the arbitration agreement (Art. 8º sole paragraph).
25.5.6 Consumers excluded. This §25.5 does not bind consumers under the CDC; see §25.7.
Notwithstanding arbitration:
If you are a consumer, mandatory consumer forums and rights cannot be waived. Any pre-dispute mandatory arbitration requirement applies only where valid under your local mandatory law. Where such requirement is unenforceable, disputes shall be heard by courts with jurisdiction under applicable consumer protection law.
For B2B disputes, each Party agrees to bring claims only in its individual capacity and not as plaintiff/class member in purported class, collective, representative, or private-attorney-general actions, where permitted by applicable law.
If any part of this waiver is found unenforceable for a specific claim, that claim shall proceed in the appropriate forum under applicable law, and the remainder of this Section shall remain in force.
To the maximum extent permitted by law, B2B claims arising out of or related to the Services must be filed within two (2) years from the date the claiming Party knew or reasonably should have known of the facts giving rise to the claim.
This Section survives termination or expiration of this Agreement.
26.1 We may revise these Terms. Material updates will be notified reasonably (website/app/email). Continued use after the effective date means acceptance to the extent permitted by law.
26.2 Material vs editorial. Changes that materially affect your rights or obligations (for example, fee structures, dispute resolution, ownership of Customer Content, training posture) may require re-acceptance under Belo AI’s legal-acceptance version gate. Editorial corrections, clarifications, contact updates, and Schedule A (AUP) updates that are not materially adverse may take effect with notice without re-acceptance.
26.3 Schedule A (AUP). Schedule A may be updated with notice. Unless a change is materially adverse, continued use after the effective date constitutes acceptance of the updated Schedule A without a new full Terms acceptance event.
Legal notices to Belo AI: belo@belo.ai. You consent to electronic notices and operational communications.
You may not assign these Terms without prior written consent. Belo AI may assign in merger, acquisition, reorganization, or sale of assets.
Neither party is liable for delays/failures due to events beyond reasonable control.
If any provision is unenforceable, remaining provisions continue. Failure to enforce is not waiver. These Terms and incorporated documents are the entire agreement on the subject matter.
31.1 Canonical architecture. These Terms are published in English (en-US) and may be published in Portuguese (pt-BR) and other languages. The single prevalence architecture is:
(a) Brazilian consumers (CDC): the Portuguese (pt-BR) version is the binding instrument for Brazilian consumer relationships under CDC Arts. 46–47 and 54, when a counsel-reviewed pt-BR version is published as ready (manifest status: ready with counsel provenance). Non-waivable consumer rights (including CDC Art. 49 withdrawal and Art. 51 abusive-clause protection) apply regardless of language.
(b) All other users: the English (en-US) version prevails, unless mandatory law or a written Order Form / Enterprise Agreement specifies otherwise.
(c) Courtesy translations (es-ES / fr-FR and others): Spanish, French, and any other languages Belo AI may provide are courtesy translations only, provided for convenience, and are not binding. In case of conflict, rules (a) and (b) control.
31.2 Operative text today (Canonical text today). Until a counsel-reviewed translation is published as ready under Belo AI’s legal-translation process, the English version of these Terms (and of the Privacy & Data Notice, Subprocessor List, and DPA) is the only operative instrument in the public package. Withdrawn, draft, or machine stubs in other languages are not contracts and do not control over English.
31.3 B2B. For Business and Corporate contracts, the applicable Order Form or Enterprise Agreement may specify the governing language; absent specification, English prevails, subject to mandatory law (and, for Brazilian consumers, §31.1(a) / §31.4).
31.4 Brazilian consumers (B2C) — non-waivable rights always apply. If you are a consumer under the CDC who contracts in Brazil:
status: ready with counsel provenance), that pt-BR text controls in case of conflict with the English text for Brazilian consumers, so adhesion terms are clear and conspicuous as required by CDC Arts. 46–47 and 54.31.5 Other locales (es-ES, fr-FR, etc.). Unless an Order Form or mandatory law requires otherwise, ready translations (if any) are for convenience and are not binding under §31.1(c); English governs for users not covered by §31.1(a). Draft/withdrawn stubs never govern.
Belo Inteligência Artificial Ltda
CNPJ: 55.692.612/0001-84
Rua da Consolação, 2302, Consolação, São Paulo/SP – CEP 01302-001 – Brazil
Email: belo@belo.ai
Status: DRAFT — operative schedule to the Terms (§26.3).
Belo AI’s object is AI-assisted data analysis that produces defensible, traceable analytical work products (see Terms §1). Acceptable positioning includes public-data research and market / institutional intelligence for human-validated decisions and publications. Broad “OSINT,” surveillance, stalking, or generic chatbot framing is not an authorized use case for marketing or product use.
You must not use the Services, or permit others to use the Services, for:
Where required by law (including EU AI Act Art. 50 transparency duties, where Customer is subject to the EU AI Act, as they become applicable), users must not remove required AI-generated content disclosures from outputs they redistribute.
Belo AI may investigate suspected violations, remove content, suspend or terminate accounts, report to authorities, and cooperate with lawful process. Enforcement is discretionary and does not create a duty of continuous monitoring except where mandatory law imposes one.
Report abuse to belo@belo.ai with subject line “AUP Report,” including URLs, account handles, and a description of the violation.
Belo AI
